Job Description

Job Description

Job Description

Job Title:  Direct Marketing Campaign Manager

Location:  Buffalo, NY

Hire Type:  Contingent

Pay Range: $58.00/hour

Work Type:  Full-time

Work Model:  Onsite

Work Schedule:  Monday – Friday, 8am – 4:30pm

Recruiter Contact: Natalie Dunn |  ndunn@imaginegroup.com

Sean Craft |  scraft@imaginegroup.com

Nature & Scope:

Positional Overview

The Imagine Group is recruiting for a  Direct Marketing Campaign Manager on behalf of our client, a leading financial institution in  Buffalo, New York , serving individuals, businesses, and communities across the eastern United States. Known for its strong regional presence, commitment to community engagement, and focus on long-term customer relationships, the organization offers a stable and collaborative work environment with opportunities for growth.

In this role, you will be responsible for all direct marketing efforts including direct mail, email, statement, across business lines, including Retail and Deposits, Consumer Lending, Business Banking, Wealth, Institutional and Commercial business lines. The Direct Marketing Manager will be responsible for effective planning, designing, and flawless execution on direct marketing channels, email, direct mail, statements and other potentially targetable channels.

Role & Responsibility:

Tasks That Will Lead to Your Succes s

• Build relationships with marketing and line of business partners to best understand bank and line of business goals and develop direct marketing strategies for meeting them. Influences business lines to continue to invest and test new offers and channels. 
• Helps develop business cases to invest more in direct marketing.
• Presents regular direct marketing updates to appropriate partners and division senior leadership; to include results, insights gleaned from results and strategic recommendations for leveraging direct marketing in the short and long term.
• Overall management of planning, budgeting, and execution mail, direct mail, statements, and other 1 to 1 targetable channel. 
• Works cross functionally to deliver integrated direct campaigns that complement and enhance effectiveness of other channels.
• Partners with direct marketing analytics resources to develop and execute robust learning agenda for each business line. Works closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets.
• Partners with the other channel managers, especially the advertising and promotions manager, to ensure that the brands are appropriately and consistently represented across all channels. Keeps abreast of the best practices in direct marketing and shares them with colleagues.
• Manage external vendors/partners through effective contract negotiation and vendor risk management.
• Keeps vendor partners connected to results, objectives and the use of all channels to maximize the effectiveness of the direct marketing programs they deliver to the bank.

Skills & Experience

Qualifications That Will Help You Thrive

• Bachelors degree.
• 5 plus years of experience in managing marketing campaigns in a client or agency environment; or in lieu of a degree the equivalent combination of education and progressive related experience.

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